Modern backpack designed for movement.
JUA Backpack
Premium plant-based, solar-inspired fashion and accessories crafted in Africa.
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Accessories · Calm luxury
Designed for light. Crafted for movement.
We design with light in mind — inspired by the sun, guided by movement, and grounded in function.
Every ÖÖÖ piece is made to feel calm, purposeful, and enduring. From materials to form, we focus on longevity over trends. Quiet confidence, built for the future.
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Stay in the light.
New drops, stories, and behind-the-scenes — occasionally.